WeBA--WebBizArticles

The AdSense Factor

2006-05-25T21:32:00.000-07:00

Google describes AdSense as "a fast and easy way for web site publishers of all sizes to display relevant Google ads on their web site's content pages and earn money." The AdSense ads displayed by Google on your site are matched to Google's interpretation of the content theme of your site. In this manner, the AdSense ads will be of interest to your site visitors looking for the unique content your site offers to them.

AdSense is a system where Google places its AdWords ads on the content pages of non-Google web sites. It is a pay-per-click (PPC) service where webmasters are paid a portion of the revenue collected by Google from the advertisers. The advertiser pays Google a pre-determined amount each time a web site visitor clicks on an AdSense advertisement.

AdWords is the Source of AdSense Income

AdWords ads are the source of all the AdSense income you are able to generate. As a result, you need to fully understand the AdWords system in order to appreciate how the AdSense system works.

Google describes AdWords as "a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget." These paid ads (sponsored links) are displayed by Google on the search engine results page along with the non-paid (natural results) for a given keyword search.

In order to create a Google AdWords ad, it is necessary to specify what keyword or keyword phrase must be input by the visitor before your AdWords ad will be displayed. In addition, you need to set the maximum amount that you will pay to Google for each click on your AdWord.

There is a nominal activation fee but Google does not have a minimum monthly charge. Google provides an account Control Center that allows you to track the performance of your ad. The ad will be displayed within minutes to the searchers after your account billing information has been submitted to Google.

AdWords ads must adhere to specific Google requirements. The title can contain up to 25 characters, the ad text can have up to 70 characters and the display URL must be less than 36 characters.

AdWords Ranking

Google will rank an AdWords ad based on the maximum CPC, the click through rate (CTR) and the relevancy of the ad text. Google prefers relevant and well-targeted AdWords ads. Google determines ad placement using the value formula: CPC x CTR. The ad is placed higher as the valuation rises. It’s possible for an advertiser to have a high rank position with a low CPC if the CTR makes the value to Google higher than other ads with a higher CPC.

Google requires a minimum CTR in order to protect the AdWords program value for its users. The CTR of all AdWords ads are monitored by Google on a continuous basis. An under-performing AdWords ad may be disabled by Google if the CTR does not improve.

AdSense Program

You need to apply and be accepted by Google before you can display the AdSense ads on your web site. They are very particular about the sites that are eligible and accepted. Google's name is on the ads and they cannot risk hurting the perceived value of the AdSense and AdWords programs.

Google requires you to comply with their program policies if your website is accepted into the AdSense program. Otherwise, your website may be dropped from the program.

Your site must be content-focused to be accepted. Google wants sites that offer high quality information or rich in relevant content. You should have lots of interesting and informative content for your site visitors.

As previously mentioned, AdSense is a program in which you get paid for your web site visitors clicking on targeted AdWords ads placed on your site. A click through is when a visitor clicks on one of the ads. The ads are placed in a display box that you put on your website in a location that earns you money.

You have a chance to make a significant amount of money if the AdSense box is placed in a strategic location on your site and you have sufficient targeted traffic.

The AdWords advertiser pays as little as $0.05 per click up to $100 per click depending on the unique keywords. The AdWords campaigns are usually budgeted for a specific period of time by the advertisers.

Contextual Advertising

Google uses proprietary algorithms to determine the content on each page of your web site with an AdSense box. It will identify the AdWords ads that are contextually relevant to your website visitors based on the content of your site. The identified AdWords ads are then displayed in your AdSense box. The ads on your site are the same ads that appear on the right side of a Google search results page for a specific keyword.

Contextual advertising is the process of displaying ads on a web site that are targeted to the individuals visiting the specific web site. The Google contextual advertising system scans the content text on your web site for keywords on each web page with the AdSense box. Google will display ads on each web page based on what it believes is the keyword theme for that specific page.

For example, if Google determines that the theme of a specific web site is about "fishing" then fishing-related AdWords ads will be displayed in the AdSense box. The ads about fishing are an approximate fit to the context or subject of the web page as determined by Google.

Monetize Your Content Rich Website

Every webmaster with high-quality and focused web page content can monetize their knowledge and expertise by using AdSense. You need interesting and informative content on your site in order to bring free and targeted traffic to your web site and capitalize on the AdSense model.

You can generate revenue on your AdSense website on a consistent basis if your web site has a focused theme with targeted traffic. It's a good idea to have multiple pages with rich content on various topics that are centered around the specific theme of your website. Google can then target relevant ads to display on each web page that contains the AdSense box.

Google performs all the technological work for you to use the AdSense program. After your web site is accepted into the AdSense program, you obtain the HTML code to insert into your web pages from Google. The code will incorporate whatever specific customization you choose for the AdSense box.

It does not take very long before relevant ads appear on your web pages. If the ads are not relevant then you need to modify your content and keywords to help Google isolate the theme of your site. This will involve trial and error.

AdSense Factor

The items needed (I call it the AdSense Factor) to make substantial money using the AdSense program include:

* A website with multiple web pages with a central content theme that draws significant targeted traffic.

* Relevant ads with high click values that are relevant to the theme on each web page.

* A high click through rate by your website visitors.

Website Central Theme

Your website should be based on a specific theme. This is where brainstorming comes into play. You need to spend ample time determining what the theme of your site should be. Generate a list of all your skills, capabilities and areas of interest as you would in developing a niche market.

Select one or more of the niches and identify a keyword phrase to be the central theme of your web site. Identify the "wants and needs" of individuals in that niche that desire information to be satisfied or produce a solution to a problem. In your brainstorming session, identify all the keywords you can that relate to the central theme.

As an example, assume your central keyword theme is "fishing." Potential supporting keywords could include (depending on the direction you take): fishing rods, lures, tackle, bait, gear, reels, boats and a long list of related items. You then need to develop a separate web page for every keyword item that you use to support the central theme.

Keyword Page Content

Each keyword page needs to have quality content that would be of interest and informative to your prospective visitors looking for information. You can develop the content yourself, use existing free information or pay someone to develop the content for you.

As a starter, you should attempt to generate the content yourself. Research each topic keyword and write articles of 200 to 600 words. The articles should be informative and rich in keywords for each web page with an AdSense box. Remember that "more" is better. The more content-related pages you have then the more AdSense ads you will be able to display and hopefully the more money you will make.

If you believe that you absolutely cannot write articles for whatever reason then look for existing free articles on your web page topic(s). You can also hire a freelance or ghostwriter at very reasonable rates to write articles for you. The choice is yours on how you proceed to get content for your web pages.

When you write your own articles, try to write your articles as if you were talking to someone. Plan on inserting the keyword or keyword phrase in as many places that make sense. The keyword density should be in the 5 to 10% range. This means that the keyword should be included about once every 10 to 20 words in the article. In order to help Google determine the theme for each of your web pages with the AdSense box: use headings and subheadings, use "h1" through "h5" tags where appropriate to add attention and make all keywords bold "b" text in your articles.

Conclusion

You need to consider implementing AdSense on your site if you want to make money from advertising. Google has made it relatively easy and clear to monetize your website through the use of AdSense. The steps involved in the process are:

* First – develop a central keyword theme for your website that contains informative and quality information desired by your targeted visitors.

* Second – develop multiple content rich web pages with individual keyword themes that are focused around your central keyword theme.

* Third - apply and get accepted into the Google AdSense program.

* Fourth - install the AdSense ads box on each content web page with a defined keyword theme.

* Fifth - drive targeted traffic to your website where a percentage of your visitors looking for your informative and quality information will click on the AdSense ads.

* Sixth - collect and enjoy the money paid to you by Google for the clicks on each ad you presented to your visitors.

Keep the "AdSense Factor" in mind when developing your web pages and your visitors will have a high interest in your content. This will lead to your visitors clicking on the AdSense ads and putting money into your pocket.

Copyright (C) 2006 – F. Terrence Markle – All Rights Reserved
Publishing Guidelines: You have permission to publish this article in its entirety as long as the bylines and the resource box are included. You must make all links active.

Get my FREE report "The Niche Report" with Master Resale Rights:
http://www.QuikSystems.com/report/niche2.php

Get my FREE report "The AdSense Report" with Master Resale Rights:
http://www.QuikSystems.com/report/adsense2.php

Article Source: http://EzineArticles.com/?expert=F._Terrence_Markle

The #1 List Building Strategy

2006-05-24T23:10:00.000-07:00

As I'm sure you know, the money is in the list, but how do you go about building yourself a list from scratch?

My #1 List Building Strategy is Lead Capture or Squeeze Pages...

A lead capture page is a single page designed to squeeze your visitors into giving out their e-mail address in exchange for further information, or perhaps a free gift.

To start using lead capture pages you need to invest in your business, you will need to pay for your hosting and a good third party autoresponder such as aweber or emailaces.

Now the best results are obtained by giving away a follow-up series / free gift related to your niche. Most of the top affiliate marketers will give you something like this in the members area of their sites.

Do this well and you can go from a 1% conversion on an affiliate sales page to a 10% opt-in on your lead capture page - which do you think will be more profitable for you?

But wait, lead capture pages can also help you generate more affiliate sales. When people opt-in into your list they go to a thank-you page. Lets say you're building a list related to google adsense, the thank-you page will now take your lead straight to your adsense affiliate website, and this sort of highly targeted traffic converts very well.

What's more now you have the e-mail address you can use the autoresponder to follow-up in a few days, so you no longet have to rely on impulse buyers to make your affiliate sales.

So in summary the #1 stategy for list building is find a free gift or educational series related to your niche. Create a page to give this information away, and finally promote this site instead of the affiliate website.

Happy List Building

Andrew Stark has been online marketing since early 2004. His list grows daily thanks to multiple lead capture pages.

Please visit his latest site -

Getting Indexed in Google - Quick and Easy

2006-05-24T23:09:00.000-07:00

Google is the dominant search engine on the net, controlling more traffic than Yahoo and MSN combined. This means you need to get your entire site into Google as fast as possible.

Getting Indexed in Google – Quick and Easy

Millions upon millions of dollars have been made by sites getting ranked highly in Google. Of course, these sites are optimized to get the rankings. While optimization is critical, it is also vital that you get all the pages of your site indexed in Google.

The good news is it is fairly easy to get Google to suck up the pages of your site. There are a couple of different ways, but you need to do one thing before worrying about getting indexed.

Site maps are rarely clicked on by most visitors to a site, but they are critical nonetheless. A site map isn’t vital because it helps a visitor get around the site. It is vital because it helps the search engine indexing robots find all the pages on the site. In this case, you want to create a site map for your site to make sure the “Googlebot” finds all the pages you have labored to put up. Google actually has an xml site maps tool, but I prefer to actually make sitemaps since I want Yahoo and MSN to index the site as well.

Once you have a site map, the easiest way to get the attention of Google is to create a free blog. Go to Blogger.com and open a free account. Just follow the three or four simple steps and you will be ready to go. Once the account is open, create your first blog entry. Type anything you want, but make sure to include a link to your home page and your site map in the entry. Hit the enter button and you are on your way. Why? Google owns blogger.com, so it regularly canvases the blogs and links. Within a week or two, your site should start appearing in Google.

A second way to get indexed in Google is to write an article. Create one on a subject relevant to your site. Make it about 400 words long or about a page in length. Open an account with an article directory. The account should be assigned immediately after opening the account. Login and go to your member profile. Add the domain to your site in the appropriate box and save it. Then submit your article. Make sure to include an author byline where indicated and include a link to your site. The Google indexing robot will crawl the site at least once a week, find your links and follow them to your site. Within a few weeks, you should see your site indexed in Google.

You can also add your domain directly to Google, but this is really a waste of your time. So many people do it on a daily basis that it may take three months for Google to get to your site.

You can use any of the above techniques to get the attention of the Google indexing bot. Regardless of how you do it, keep in mind it will take a few weeks for your site to appear. There are millions of sites on the web, so the robot has a lot of ground to cover.

Halstatt Pires is with MarketingTitan.com - providing internet marketing services.

The Second Best But Easiest Way to Get Traffic

2006-05-24T23:07:00.000-07:00

By far the best way to get traffic to your website is to set up a successful affiliate program. However, the learning curve for doing that is a bit steep.

The second best way to get traffic to your website is actually quite simple. You can get traffic within days and the effects will be long lasting.

So, what is the second best way to get traffic to your website? By writing valuable content and then giving it away.

Want proof? First let me tell you my method of using this tactic. Write an article. (I'll tell you more about how to do it in a bit.) Put it on your website. Include it in your Google sitemap. Update your sitemap. Wait for the search engines to ping it. (I usually wait a week even though they will ping it within a few hours usually.) Then post it on all the major article sites and email it to ezine publishers.

Sound like a lot of work? Read on. I'm going to show you how to do the whole thing with just two hours work.

Now for proof. You can keep track of how well your article is being distributed by picking a unique title and then looking at the search engines to see how many times it is listed. Here are the stats for my first article: Day 1-3, 0; Day 4, 41; Day 5, 754; Day 6, 32,200; Day 7, 26,400; Day 8, 26,500; Day 9, 36,800; Day 10, 43,300.

Now, let me tell you that not all of those hits in the search engine will have a link to your website. However, if you have written interesting content, people will start to look for your name. Then they will eventually look you up.

So, you will get some immediate traffic from people that will publish your whole article with a link back to your website. And you will get long term traffic from name recognition.As you get better at picking titles and writing, you will get more exposure. Consider the stats from one of my more recent articles: Day 1-2, 0; Day 3, 414; Day 4, 435; Day 5, 25,200; Day 6, 72,100; Day 7, 140,000; Day 8, 146,000. Think of that! 146,000 references from just two hours work!

Now, you are asking how you can pump out an article and distribute it with just two hours work. First, if you have not already done it, pick a general area that you can easily write about and has a decent demand on the web.

I picked three areas.The first - internet marketing - because that is what I'm doing with my other two areas. So, I can chronicle my successes here and hopefully make a bit of money on the side.

The second - my offline career - because that is something I know a lot about and can crank out an article in a very short time. The downside is that when I'm off work I like to do something else, so I have to push myself to work on that.

Third - a recreational interest - now there is something that is fun to write about and has some good interest on the web as well.

Now try to pick an interesting title. The title I picked for the article that got 146,000 references is A Bite on the Toe says Time to Go. Hmm, I wonder what that is about. See, it makes you want to look and see what you might find out. You can also give away your subject, but make it something that people are dying to find out about.

Now write somewhere between 500 and 1500 words on your subject. Here is a simple formula for you to use: identify a problem, expand on the problem, give a solution. Something very powerful is to put in a story in the middle section.

Don't worry if your first few articles are not that good. You will get better.
Once you have your article put it on your website and let Google know it is there with your Google Sitemap. If you need an easy way to do that, XSitePro is excellent both for making your website and automatically making your Sitemap for Google. It is the program I use and I highly recommend it. There are many other features that make it 'the bomb' for creating great affiliate and AdSense websites. I'll write more about that later.

Now wait until you can see that Google and others have spidered your website. This will make sure they know that the article was on your site first and you will get a bump for unique content from that.

Now is the time to put your article on all the article sites. All you have to do is go to Google and do a search for "submit article" and you will find many sites. Look especially for ones that are high traffic general sites and ones that specialize in your niche. Then sign up as an author on each site and submit your article. Be sure to write down your login information. The first time through will take a lot longer than usual.

But, as you can see, even without having to sign up at each website, putting in the same information over and over will take you a long time. That is where article submission software comes in.

There are many article submission programs available. But, since you are going to be doing this a lot - at least I hope so, because you cannot lose with this method - you should get the program that works the best, is easiest to use, and gives you free updates.

The one I use is ArticleAnnouncer. I know it's a bit spendy, but it is easily worth the money.With those two tools, you are well on your way to getting over 100,000 references for one of your articles.

Ron McCluskey started marketing online before the web. He had a bulletin board system on an Apple way back in 1986.

Marketing since then has changed a lot, but Ron has kept up with current trends.
Find his latest internet marketing tips and techniques at Extreme Affiliate Income.

What To Do When Everything You've Tried Online Doesn't Work...

2006-05-23T18:34:00.000-07:00

Building an online business seems so easy for some. Everywhere you see examples of people who seemingly started online yesterday and today they've achieved 'guru' status.

On the other hand, maybe it's just not happening for you...yet.

So what do you do when everything you've tried online hasn't worked and you're at the end of your energy and enthusiasm?

Here's a three step system for getting going again after everything's seemingly fallen in a heap and you're about to resign yourself to never having a successful online business.

Step 1) Remember, it's not your fault

Everywhere you look these days there are people promoting all sorts of online 'opportunities' that most likely sound great on the surface.

Unfortunately most of them either don't work, are too difficult to replicate, or are outright scams.

Don't beat yourself up for getting sucked in. Many of these promoters are master marketers and their propositions seem entirely logical.

Forgive yourself for getting caught and keep going. Your perfect opportunity is out there.

Step 2) Don't look for a product, look for a system

The best businesses (McDonalds, Pizza Hut, Dominos) have at their core a proven SYSTEM that takes all of the guesswork out of running a successful business.

McDonald's system in particular is so simple that teenagers can run practically every part of the operation after they learn the system from the training manuals supplied to franchisees.

This is the sort of business you want to get involved with - a system that offers simple-to-do, fill in the blanks tasks that practically anyone can follow and succeed with.

And for online businesses, you want a system that automates most of the work so that you only have to do a small amount of manual labor to get leveraged results.

A successful business is all about the system, not the product, the promoters or even the big name 'guru' involved.

Step 3) Pick yourself up and start again

It takes time to build any successful business and practically nobody makes it the first time. Sure you've been beaten up, maybe lost some money and more importantly time. But persistence is 99% of succeeding in any venture.

Those who keep getting back up after each seeming defeat are there ready when the perfect opportunity arrives.

So, remember, it's not your fault, look for a proven SYSTEM, and persist until you succeed.

That's all there is to making it as an online entrepreneur.

Rocky Tapscott is the author a free 7 Part Mini Course “How To Build The Perfect Home Based Business Around Your Favorite Hobby, Pastime, Sport Or Skill” which uses 6 real life case studies to show how others have used a proven system to build profitable businesses around their favorite hobby.

Drop by http://www.hobbyandlifestyle.com/ecourse.html to grab yours free

Internet Marketing Methods Designed to Increase Traffic

2006-05-23T18:33:00.000-07:00

Many business owners are searching for viable ways to increase traffic to their web sites through innovative internet marketing techniques. Most individuals fear the marketing concept, and deem internet promotion and advertising to be overwhelming. While internet marketing can be confusing to those new to the web community, a little time and education can take the complexity out of this difficult subject.

Familiarizing yourself with the consumer is key when dealing with internet marketing. It is extremely hard to promote a product to an individual you know nothing about. A major aspect of internet marketing involves learning the facts about your target audience. Age, gender, location, career, and income of the potential customer all play a factor on how you will market your product and web site. The more information you gather about your subjects, the easier your internet marketing campaign will be.

Communication plays a big role in internet marketing. If you know your audience well enough, then you will be able to compose and communicate a message that will encourage and entice them to buy your product. This message must make your potential clients be able to relate to you and your goals. Your audience must understand the views you have, and what you are trying to accomplish as you sell your ideas.

Successful internet marketing must be executed at the right time of year to be fully effective. Many business owners have excellent products and pitches, however, they have chosen to market and promote at the wrong time. What times of the year are the best to perform your internet marketing plan? Major holidays such as Christmas and Easter generate major traffic and income to almost any web site or store. With the proper development and planning, your internet marketing campaign is sure to be prosperous all year round.

Scott has his own website to help you find the best home based business ideas and opportunities so you can work at home at http://www.Pennies4You.com

Shoot Yourself to the Zenith of Adsense Income with These 3 Sure Fire "Gold Bullets"

2006-05-23T18:21:00.000-07:00

How can you make money with Adsense? Well the basic principle behind it is writing good enough content to attract good enough ads for people to click on. What is missing in this link? The answer: traffic.

Acquiring Traffic Method 1. Article Submission.
This One of the best ways you can get traffic. You write an article and submit it to article directories. Obviously you write articles based on what your site’s content is focused on. I would strongly recommend writing original articles (like I do) and not just copy and paste other people’s works and brand it your own. It is unethical and if Google picks it up, it can punish you. It does no good to your credibility too.

Do a search on Google for “article directories” and sign up for at least 6. Write at least 2 articles a day and submit them for a month. I am not lying, at the end of the month, if you do not see a significant amount of traffic gushing in; you can email me from my website and curse at me. If you bear to.

Acquiring Traffic Method 2. Forum Postings
This method coupled with the above method would give you a super healthy does of one way back links. Sign up, again, for 5 forums (related to your site) and try to post actively in all of them. It create tons of one way links and also, if you have built a good relationship with the community there, you can even blatantly promote your site!

Acquiring Traffic Method 3. Adwords
Yes you can combine Adwords and Adsense together and still make a profit. You simply use leverage. Heard of Adwords Arbitrage? You bid for keywords that are low yet you maintain high paying Adsense ads. Is it possible? Yes. Do your research and send only the cheapest possible traffic for search engine bidding. The key here is not to be laser targeted keywords, they can be off a little but they need to be cheap. Another way is to simply set separate content bids for content advertising. Set it very cheaply and it will drive traffic quickly also.

Dylan has just launched 2 books. The first is a free report titled “Secret Google Tactics” which explains in detail what you can do to profit from both Adwords and Adsense
http://www.secretgoogletactics.com

The 2nd book is not officially launched yet but you still can get it at http://www.clickbankprofitmachine.com/index2.htm The reviews he has been getting for it has been extremely well received. In it, the writes out a clear-cut 6 step master plan to make a fortune on Clickbank.

Maximize Your Profits With Mini Sites

2006-05-22T21:19:00.000-07:00

Mini Sites are simple 1-2 page sites that usually consist of a sales page and sometimes an affiliate program. There purpose is simply to sell a product or service. They are quick and easy to build and can usually be up and running in a number of hours.

How to use a mini site:

Selling your own product

An affiliate presell page for 1 program

Landing page for direct marketing and Pay-Per-Click campaigns.

Making specialized niche market sites

Selling your own productTo sell your own product or service with a mini site: You will need a concise, profit pulling sales page. Make sure your sales page is personal, persuasive, and professional. You may want to consider hiring a professional copywriter for this. You will get back your investment with the

first few sales. Without a good sales page your mini site will not be an effective sales tool for your business.

Reselling an affiliate program. Do not try to sell your affiliate program. That is your sponsors job. Your job is to persuade your visitor's to click through to your Sponsor's

selling page. You can use product reviews or small curiosity generating ads to get the click through.

A landing page for direct marketing and PPC can take the form of a sales page or a presell page. You can also make it into an info article about your product that will encourage visitors to click through to your sponsor's page.

Making specialized niche market sites. Specialized niches work very well for mini sites as they can be used for highly specialized and targeted advertising. To do this use a keyword that has a large number of searches (demand) and a low number of websites (supply.) Advantages:

Making a mini site is quick and easy to do. Your visitors know exactly what you are selling and can make decisions to buy and or join your affiliate program.

You can link several of your mini sites together and get a better search engine ranking

Disadvantages:

You just get one shot at selling your product or service

You may not have enough content to rank well in some of the search engines.

How to set up a mini site:. You can use an HTML editor like Frontpage or Dreamweaver.

Choose a relevant domain name that will tell anyone who exactly what your site is about. Use the keywords or phrase that people will search for to find your product/service.

Make sure your title also uses keywords or a phrase

Put Tags in.

Make a highly persuasive sales page.

Get a good-looking template-resource ..............

Put your sales page into your template

If you want you can add an affiliate program

Point advertising, and promotions to your new site

Link with relevant sites.

Add a free newsletter with a subscription box on the left hand margin.

Marketing: A mini site can be promoted with

Direct marketing

Pay-Per-Clicks

Keyword optimization.

Linking to each other and relevant websites.

Direct marketing

would include publications that cater to your market, relevant websites, and mailing lists. These are all places where your potential customers will be found advertising will bring them to your selling mini site.

Pay-Per-Clicks. Pay-Per-Clicks and Google adwords will attract people who are specifically looking for your product and service.

Keyword optimization. Use a few highly targeted keywords. This will not work for all search engines as some do require informative content to rank your site.

Linking to each other and relevant websites.. Link all your mini sites together and link them to related product and service sites. This will improve your ranking with Google and other search engines.

Tips to improve the effectiveness of a mini site:

Your direct advertising should be highly targeted.

PPC can also include Google adwords. This is a cheap and effective way to drive your specific market to your mini site.

Presentation should be professional and appealing to your visitors

Your product or service that you are selling should a high demand item.

Make sure there are no links or distractions on your page. Your visitors must have no chance to go anywhere and be able to fully concentrate on your sales message.

Make multiple niche mini sites for maximum profit.

Try a few mini sites yourself and see how you can use them to make small money pulling niche markets that will generate income for years to come. Mini sites are a quick useful and efficient way to build your business and maximize your profits.

Author: Constantin Chersin
I was born in September 20, 1955 in Romania, and I am a Romanian citizen. Married, 2 beautiful daughters 18 and 20 years.
I graduated Faculty of Automatics in 1983 becoming a System Engineer, with a full degree. I worked in Ultra Sonic and High Frequency Power Supply Converter research institute in Bucharest, Romania until 1990.
After the fall of Ceausescu's regime, I have worked in sales since 1994. I now run my own company FOX I.E. in Romania. Starting in 1997 my company has dedicated its whole efforts to internet software activity.
In 2003 I founded my own US based corporation IT PRO VISION, Inc. Both companies have their own websites at

FOX SOFTWARE and IT PRO VISION, Inc.
More articles can be found at

Make Money with Your Own Blog

2006-05-22T21:18:00.000-07:00

Well, basically, setting up a blog means that you are creating a little space of your own on the Internet where you can make posts about anything that interests you. Of course, if you are going to be blogging on a variety of topics, the best way to make money with it would be to have different blogs for different topics otherwise your blog will be just one big jumbled mess that nobody would want to read about.

So what topics should you blog on? Well, I would suggest blogging about your own interests or favourite hobbies. There are always people out there who could learn from your specific experience.

Let's say for instance your favourite passion is your love for dogs. You could blog about anything pertaining to dogs. Do you know how to potty train a dog in a week? Lots of people would love to know how to get their dogs not to do their potty work inside the house :) Or do you have a recipe for a dog biscuit that your dog absolutely adores? There are lots of people who absolutely adore their dogs - I am one! And they do a lot of searches on the topics of dogs, cats, puppies, kittens etc. So why not make some money out of sharing your own knowledge to help those people? Share your tips with them and they will just love you for it!

So, how would you make money out of having a blog even if you don't have a product to sell? One word: Adsense. Adsense is a program offered by Google that pays webmasters and blog owners to display Google ads called Adwords on their sites, and if you have a blog that gets many visitors, they will click on the ads which means that you will earn money from it. To learn more about how to apply for and start using Adsense on your own site, visit : Google Ads

Some tips before you apply for the Adsense program:

1. You have to have an existing blog or an existing site.

2. Your website has to have at least 10-15 pages of relevant content. If you have a blog that you want to apply adsense to, you have to have at least 5 or more posts on your blog.

3. Your blog or site must have a clean, easy to use interface. No under construction pages or broken links, or too many animated gifs, or pop ups.

4. You don't have to have a professionally designed website or blog. The simpler your site is the better for the search engines to spider, and the better it will be for your visitors to navigate.

How to get a blog? You can either have blog that you can host at your own website, like Wordpress Wordpress is an easy to set up php script that is free for download.

Alternatively, you could use any of the free blog services like: Blogger to set up a blog that will be hosted on their server.

So to recap: Select a topic that you would like to blog about, set up a blog, make a couple of posts a day on your blog, wait about 5 days, then apply for the Google Adsense program.

Once you have been approved for Adsense, you should submit your blog or website to the major search engines. If you don't know the major search engines, do a search for "free website submission". You will find that there are a lot of sites that will allow you to use their services for free to submit your site or blog to various search engines.

Their are various blog directories that you should also list your blog with. Once again, do a search for blog directories, and submit your site to all the the ones that you can find.

Tell others about your blog, your family and friends etc. Ask them to tell others about your blog. That way you will start getting instant traffic. Just a word of caution: do NOT ask family and friends to click on your adsense ads, and under no circumstances should you click on any of the ads yourself - that is a sure fire way of getting banned by Google and you will have lost a valuable income source!

Now that you know how to start your own blog, you have no excuse not to make money online! Happy blogging!

Joan Masterson is the owner of http://www.womenatwork.co.za - and http://www.set-4-success.com - sites that offer free work at home resources and information.

The Secret Ingredient That Creates The Sales

2006-05-22T21:10:00.000-07:00

The internet has become a huge mall with little ally ways and secret entrances all over the place. There are a huge amount of sales websites all vying for the same attention. Indeed a highly competitive market.

Marketing skills and writing have become more and more important to the marketing of your products and will become increasingly so as the internet increases in size.

Don't be under the illusion that now is to late, there are millionaires made every day and there will still be made twenty years from now.

Advertising your site and product is the small part of marketing, the secret ingredient is in the pitch, whether a landing page, opt in or sales page.

Funny enough it has been the same for as long as you possibly can remember, from the first radio commercials, print commercials up to the latest in HDTV, it has not changed, what has changed is the jargon, the language and the way people perceive the world around them on a daily basis.

The way you write your sales pitch, where you place which word, how long must it be, what do you say, how do you say it, what guarantees do you give, how good do you make it sound, what is the perceived value, what does the buyer get, why or why not ad bonus products, what about the price.

The buzzword niche has now been around for a while, and in most places you will be taught that to get good business you must find your niche. For most this is easier said than done, think about it while you walk the dog, it may help but it wont resolve the issue at hand.

Many new internet marketers make the same mistake, including me, when you start out, you want to sell everything to everyone, make millions of dollars and retire on the beach watching whatever you enjoy watching.

Many just throw in the towel after a while and that depends where they can push their patience to, others last a bit longer and as these leave new recruits eager to do the same join the party.

A vicious circle indeed and it seems that just a few at the top are making it. Many well known marketers are making it, but there are many more who remain quiet and anonymous that are raking in millions. It is up to you if you want to be well known or not, but use the right secret ingredient and you will be raking in the cash.

So for how long am I still going to be ranting on about the secret, or maybe it is my sales ploy, who knows?

Well lets let the cat out of the bag and not keep you in suspense any longer. You cant buy the secret ingredient. You are it. You just need to develop yourself using the right information.

What this means is that your product, book, sales letter or email needs to be unique to yourself. That is how your product will stand out from the rest. Just duplicating someone else's work might bring you some success but the real success lies in you. Like any game before you can get those tricky moves going you need to do the basics right. Learn the basics and the rest will follow.

Do not believe that you are not a writer. For some it is harder work than for others, but if you intend to be a successful internet marketer and have those vacations at the beach, every moment spent will be worth your while.

Karl Stadler is a internet marketer and author. If you would like to know how to develop your secret ingredient please visit http://www.yourenterprize.com/articles/secret-ingredient.htm.

10 Powerful Internet Marketing Strategies That Bring In Sales

2006-05-22T21:03:00.000-07:00

Increasing website traffic is the name of the game on the internet. It's important to note, however that there is no one thing that can bring instant traffic or ongoing sales. It's a combination of strategies that promote contact and networking.

Not all strategies work for everyone, so it's important to know what the options are, utilize a few that look appealing and stick with what works for you.

Here's a few tips and strategies that have worked for me. Give them all a try or perhaps just one. Any or all can make a healthy difference:

1. Write A Press Release

A press release is not a sales pitch and sales hype is not allowed. It is, however, your chance to provide your business story which can be a powerful form of marketing. When writing your press release you'll want to provide the who, what, where, when, how and why of your business. Create interest by detailing who you are, what you are about, why you went into business, but more importantly, how your customers have benefited.

An effective press release can create a newsworthy story that is capable of creating buzz and interest all across the web for a long time to come.

2. Create A Blog

Whether you have a website or not, a blog is an ideal tool for giving you and/or your business a favorable presence.

Think of a blog as a diary. Create your blog by posting your products and information. Then on a daily or weekly basis add additional products, information or comments. Invite comments from others and before you know it you'll have a steady stream of visitors.

If you don't have a website, creating a blog is a great place to start and you can create one for free. If you do have a website, a blog will help generate visitors. The beauty of blogs is that you can also add Google adsense ads for additional revenue.

3. Create Special Offers

A limited time sales offer will encourage your visitors to act. If you have customers that are interested in your products, give them an occasional boost by holding a sale. Chances are they've been eyeing your products for some time, and with a special offer incentive, they just might take the leap.

4. Use Pay Per Click Advertising

Every internet business owner should consider pay per click advertising. It's fast, it's targeted and can be cheap if done correctly. Therein lies the key, you must research how to create a cost effective pay per click campaign.

It's not rocket science. You simply need to write a compelling ad, research relevant keywords and understand your return on investment. This means that if your product earns you $20 per sale then you must pay no more than 20 cents per keyword, preferably less. For example, on average, your ad will bring in one sale per 100 clicks on that ad. If 100 clicks brings one $20 sale then you've just paid $20 for that ad (100 x .20) and you broke even. Therefore, your goal should be to pay less than 20 cents per keyword but no more. Finding relevant, less popular keywords is goal.

Of course, the better the ad and the better your website's sales copy performs, the more sales you will receive.

5. Write An Article

Don't put this one off. The internet is designed to deliver information and what better way for you to get the word out about you, your business and your expertise than by providing relevant, useful information. If you're selling scrapbooks, write an article on how to scrapbook. A well written article can show someone how easy scrapbooking is, boost their interest and therefore encourage a sale.

If writing an article is not something you feel you can do, have it written for you, it's not expensive and it's one of the best ways to bring traffic to your site.

6. Carefully Optimize Your Site For The Search Engines

Don't build your site and forget it. Utilize the search engines to your benefit by taking the time to optimize your site. Optimization doesn't have to be complex. Simply create a title that clearly depicts what your site is about and write a description that accurately describes to your readers what information you have to offer. Research relevant keyword phrases as opposed to single words and repeat that phrase in your title, description and throughout your page.

7. Create A Newsletter

Your goal should be to keep your viewers coming back to your site over and over again. The best way to keep in touch with viewers is through publishing a newsletter or a periodical that offers beneficial, useful information.

Post a newsletter form on your site and specifically direct your viewers to sign-up. Don't just expect them to notice that you have a newsletter, direct them there and be specific about what your newsletter offers.

By publishing a weekly newsletter you are reminding your readers of your products, sales or upcoming events. Avoid pushy sales tactics and sales hype. Simply offer useful information, tips and advice. Make your newsletter a thing of value by keeping them interested and encouraged.

It's important to remember that it takes an average of 7 visits for a viewer to buy; they're not likely to visit seven times without a reminder.

8. Offer Something Free

We all love free and the internet is no exception.

- If you publish a newsletter, offer a free ebook or free e-course in exchange for an email address. In your newsletter also offer a free tips section that pertains to your site's topic.

- If someone makes a purchase, consider offering a free bonus, this often prompts sales.

- Offer free teleseminars. This is an excellent way to let your viewers hear your voice and experience who you really are. It builds trust and they won't soon forget who you are and what you are about.

9. Make A Donation

Create a promotion where you will be donating a percentage of your proceeds to your favorite charity. Donating money or services to your favorite charity builds trust and a positive image for your business. I'd much rather buy from someone
that donates a few dollars to a worthy cause than someone who doesn't.

10. Participate In Discussion Forums

Take the time to find online forums that are relevant to your business. By responding to questions, offering advice or posting your articles, others will see you as an expert in your field as well as someone willing to help. Posting on a weekly basis will allow readers to become familiar with you and your business as well as regarding you as a respected authority.

When registering on a forum be sure to create a signature file that includes your website address. This will post your website address each time you make a forum entry.

Your business will do well to perform each and every strategy noted above, however, performing just one of these powerful marketing strategies will improve your chances of drawing visitors to your site, but more importantly, it will help keep them coming back.

Elizabeth is a seasoned internet marketer focused on helping
anyone interested in building a home internet business by providing free marketing advice, marketing product reviews, free courses, motivation and a friend.

Grab Elizabeth's comprehensive home business and marketing ideas free newsletter today.

Get More Traffic, Sales and Subscribers By Submitting Your Articles to Directories

2006-05-21T22:37:00.000-07:00

If you have a website you're no doubt constantly wondering "How can I get more traffic to my website?". As web owners we constantly want more traffic, especially if we're doing business online. It's just the nature of things because without traffic a website can't survive. Whether we want more subscribers, more customers or just more visitors to read our content -- and possibly click on our AdSense ads ;) -- it's what we crave: More traffic.

Well, how CAN you get more traffic to your website? There are various methods available, some cost money, some are free, some take a second to do and some can take a long time. What I'm doing to talk about is writing and distributing articles - submitting articles to article directories to be exact. Because it's 100% free and doesn't have to take a lot of time.

No matter what market you are in you should be able to find a subject to write about that your potential subscribers, customers or visitors would be interested in -- and if your article gets read you will most likely get traffic. Plus, you could also get some nice backlinks to your website which is of course always good for search engine rankings. I'll explain the reason behind that later on.

Now, you might not consider yourself a writer but writing an article doesn't have to be hard. It doesn't even have to be long -- 300-400 words per article could be enough if you get your point across even though 600-900 words is more common (but 1200 is usually the maximum).

If you know your market and you're passionate about what you're doing then writing an article shouldn't be a problem. If you need ideas go to forums and blogs in your niche or just see if there is anything in the news you could write about. Also, one trick is to do it like you're writing a letter to a good friend where you're telling him about something specific.

Another solution, if you have no interest in writing an article or just don't have the time, you can let someone else do it. You could go to freelance sites like elance.com, rentacoder.com or guru.com and pay someone to write an article for you. But you should have some idea what it should be about.

Let's assume that you have your article. Next thing you want to do is find article directories that accept articles on your topic and submit to as many as you can find. To find article directories you can go to your favorite search engine and type in "article directory" or "submit article". That should give you a few general directories.

These are some of my favorite directories:

http://www.articleshowroom.com

http://www.goarticles.com

http://www.ezinearticles.com

But if you want to find an article directory that is specific to your market you should search for "X article directory" or "submit X article" - where X is the market you're in (like "gardening" or "health").

Then, when you're on the site look for "Submit an article" or "Add article". Make sure you read all the submission guidelines - some sites allow HTML codes and some don't, some places allow affiliate links and some don't, etc. Usually the article directory is organized into many categories and even subcategories. Try to select the category that best fits your article - it'll help with getting your article approved as fast as possible as well as giving you more targeted readers.

If you're not experienced in article marketing you might not realize the benefit of publishing your articles. First of all, you'll get your name displayed all over the internet - people will start to recognize it and trust you.

But the main reason so many people want to get their article in as many directories as possible is because of the "resource box" or "about the author" that is displayed at the end of the article.

That resource box can contain the name of your business, your mailing address, web address (to your main page or an opt-in page, etc.), e-mail address, phone number or however you want people to contact you or learn more about you and your business. For some people the link to their website is the most important part of their resource box.

Most article directories allow "active links" in the resource box that people can click on. You definitely want to submit to as many of those directories as you can because for each one you'll get another link back to your website - and that will help you rank higher in the search engines.

Another benefit of this is that if you've written a good article that people like they'll be more likely to click on the link in your resource box - hint, hint ;). They might also feel like they've gotten to know you a little and trust you - which means they're more likely to do business with you.

A well written article will probably also be picked up by more website owners and newsletter editors - giving you more exposure and traffic. But you don't have to write a masterpiece the first time - just get started and you'll get better with each article you write.

So, to get more traffic, sales and subscribers you should get yourself an article about a subject related to your market (either write it yourself or have it written for you by a ghostwriter), find article directories that accept your topic and submit to as many of them that you can find.

Hannes Johnson is the editor of ArticleShowroom.com where you can submit your article to get more publicity and website traffic as well as get free content for your website or newsletter:
http://www.articleshowroom.com

Ten Steps to Developing Your Site's Traffic

2006-05-21T22:34:00.000-07:00

All webmasters realise that the lifeblood of their website is traffic, without traffic a website is simply a series of codes on a server. However, traffic brings a website to life and the importance of this cannot be under estimated. Getting traffic is big business and a complex process but what I want to do is provide you with a foundation to use when developing your site so that all your work becomes focused on developing your websites traffic.

The key thing to remember is that bringing in traffic is not easy it takes hard work and determination and a commitment to maintain this emphasis as the site grows, my intention is to discuss the ten key processes that you should be using as a minimum in order to build the traffic to your website.

1. Keyword research.

This is the vital first step for any website, you need to find out what keywords and key phrases are best suited to developing the most traffic to your website, how can you do this?

A. Use a keyword research tool.

B. What are your competitors using as keywords, look at their meta tags and look how they link to there website (ie. what anchor text do they use)

C. Is there a niche phrase within the keywords that can be exploited and thus remove some of the competition?

2. Choose your domain name.

This is a vital stage because your domain name should reflect your business because it will become part of your brand, if you’re ideal name is taken then add another word to it so that you can still keep your brand identity. Try to include your main keyword in the domain name, for example, if you are selling widgets and your main keyword/phrase is red widgets then you have the choice between widgets.com or redwidgets.com (if widgets.com is taken).

3. Get content uploaded immediately.

As soon as you have decided your keywords and registered your domain name then write a simple article related to your business, this article should be informative and also detail what your business will be delivering and the proposed go live date. Upload this and make sure that the search engines know of its existence by either submitting it to them or linking to it from another site that is crawled regularly. This process will help you to beat the Sandbox and then when you are fully ready it will be much easier to get the search engine traffic you need.

4. Always put some good content pages up.

Whether you are going to be selling products online or providing an information site, ALWAYS make sure you have 20 or so pages of decent unique content on your site. The content should obviously be related to your business, contain all your targeted keywords/phrases and be something of value to any visitor that lands. This will not only provide an interesting read for any human visitors but will also give plenty of ‘meat’ for the search engine spiders to chew on, giving your site more presence across all your keywords/phrases to boot.

Try to add fresh unique content regularly, do not copy other peoples work because if you are doing it then you can be sure 100 others are also doing the same. Unique content means that more people will take the time to read it and link back to it.

5. Optimise your pages.

Your keywords/phrase should be in the title of your page, also set within a "H1" tag and the content must be relevant to it. Use bold within your page, remember most internet users scan pages initially and having bolded text (ideally keyword/phrases) draws their attention and locks them into reading the full page.

6. Always include a sitemap.

This has two uses, anyone landing on it can see the complete contents of your site and hopefully explore but the main one is that it provides a central hub from which the search engine spiders can hit all your pages. Always link to the site map from the homepage and always keep it up to date whenever you add a page as it is guaranteed to help with the indexing and ranking of your pages in the search engines.

7. Develop a link building strategy.

Back links are the key to any website in the battle for traffic so you must have a process in place, there are so many programs and sites that can be used to develop this but links can be gained using one of the easiest and free techniques on the internet. If you listened to point 4 then this technique should work well for you:

Analyse who is linking to your competition, type the following into Google/Yahoo etc..

link:www.competitorsdomain.com

This will pull up all the sites that the search engines have as linking to your competitors, visit them and find the appropiate contact details and then send a polite email enquiring about whether the would also like to link to your site as it will give their site members benefits etc.

Try to develop as natural a linking strategy as possible, Google tracks nearly everything when it comes to links as it wants to maintain the integrity of its database so the more natural a link looks the better. By natural I mean get links to different pages of your web site don’t just have them all pointing to your homepage, in other words make sure you are deep linking to pages within your site.

8. Use the power of articles.

Become an expert on your subject and write about it frequently, once you have written your article then submit it to as many article directories as you can. Every article you submit has a link back to your site, so whenever anyone puts the article on their site you gain another back link and there are lots of people that visit these article sites to read on their chosen subject and if they see your link and like your article they will click through to your site.

This also increases the authority nature of your site from a visitors perspective, the more they see your name everywhere the more of an ‘expert’ you become and the more they have confidence in your site and the more they will recommend it to others. The power of word or mouth cannot be under estimated.

9. Follow your industry and look ahead.

Always keep yourself up to date with your markets development and write about it early, the sooner you have something written and up on the internet the better. Being a leader in your field will be rewarded by the search engines, linkers and keep your visitors coming back as you will be providing cutting edge information.

10. Study your traffic statistics.

You should constantly be studying where your traffic is coming from so that you can optimise your site to maximise this traffic, most hosts provide detailed statistics on where visitors are coming from and the phrases they are using to find your site. If your host doesn’t provide this then either get a third party statistics package or change hosts, the importance of traffic stats cannot be under estimated.

You need to be looking for the following (as a minimum):

Which sites or search engines are sending you the traffic?

What keywords/phrases are they using to find you?

Which pages are attracting the visitors?

Which pages are the ‘exit’ pages?

This should allow you to develop your site because you will know what sort of pages encourage your visitors to your site, is it the content or a particular page format for example. You can also look at the pages that are ‘exit’ pages and test new designs to see if you can encourage people to stay on your site for longer.

A key information snippet is what keyword/phrase they are using to get to your site. For example, you may be targeting Ebay Templates but when you check your logs you see that the majority are searching for Free Ebay Templates so you take this knowledge and develop some content that targets specifically Free Ebay Templates. Remember knowledge is power and this applies more so in the world of website development.

11. I thought you said there were 10 points in this process?

Now I know I said at the start that there were ten points but this eleventh point is really a re-emphasis of a point made earlier. It is probably the biggest point that I mentioned and as such needs to be re-mentioned, keep your content FRESH. Try to add a new page to your site every couple of days, this page doesn’t have to be massive it should be 400 words as a minimum and be related to your business/market. Every subject in the world can have something written about it on a daily basis and as this is your bread and butter you will be easily able to achieve this.

Without fresh content your search engine rankings will start to slip, your visitors will become bored and go elsewhere. In order to maintain your authority status and keep the traffic coming back your site must be the most interesting, original and contain the most up to date and freshest information out there.

Mike - Webmaster and eBay Power Seller at Free Ebay Templates

We offer free templates, information and product sourcing to enable you to develop your online auctions into a sustainable, long term income stream.

We also operate a Ebay Forum where any advice can be sought on any aspect of Online Trading.

Optimizing Your Website

2006-05-19T22:38:00.000-07:00

Search engines are a powerful way to promote your website. They will bring you increasing amounts of warm ready to buy visitors. Search engine visitors are already interested in your product/service because they were searching for it when they found your site. Your potential buyer realizes their need and just needs persuasion from you that your product/service can fulfill their wants and needs. This means that they are coming to your site in a buying mood.

How do people search? When people do a search

They put in a keyword; briefly scan the title descriptions, and look for the most appropriate website. That is why it is important to put some thought into each of these Tags and your Domain name choice when you optimize your Website for the search engines.

Creating a site map:

In order to make it very easy for the search engine spiders to crawl your site, place links to all of your pages on your home page as well as every other page on your site Create a Site Map page and link to it directly from your home page. On your Site Map page place links to every page in your website. This guarantees that every page on your website can be reached with a maximum of two mouse clicks or "link follows" by the spiders.

Optimizing your site:

Tags: Preparing your Meta Tags Search Engines require pieces of HTML code called Meta Tags. Some Search Engines rely heavily on Meta Tags others less but most take them into consideration. Meta Tags are pieces of HTML code that are not visible to your human visitors but very important to getting your Website indexed with the Search Engines There are 3 Meta Tags you will need to insert into your site's HTML: Title · Description · Keywords

Your Domain name: Try to use relevant keywords or a key phrase in your domain name:

Optimizing your content. The 3 basic rules of winning content:

Keep your content simple and relevant. Keep on topic and
focused. Your visitors must not be disappointed when they find your site
through their search. The search engines will look favorably at your site if it
is relevant to the searches and easy to understand. Your 1-st paragraph is the most
important as this is often the only part scanned by the search engine sp iders.
This will be your 1-st introduction for your visitors and you want to
make a good impression. Happy visitors and satisfied robots make an all around
win, win situation.

Make your content informative. Visitors love this and robot
spiders expect it. Make sure your content flows well and always write with your
visitors in mind. Good content will encourage your visitors to buy from you and
help your search engine rank. Try to write original content. The best
informative content are info articles. Good quality
reviews are popular with visitors and will help you sell your products. A few
keywords and or key phrases in these and make your
robot visitors happy too.

Keyword rich not stuffed: Do not over use keywords and
phrases; the search engines will penalize you if you do this. Use key phrases
in your title, and description as well as your content. People search for
phrases as well as just words, use both in your content.

Do not get on the wrong side of Google .
This is one of the most powerful search engines and it is critical to your
business not to get penalized by this engine. With that being said

Do not:

Submit multiple URLs for the same site their database. Your main page index is the most acceptable.

Cloaking - Cloaking is having two separate pages, one optimized for the
search engines and a different one for the viewer. In other words the search engine sees one page but the user is redirected to a different page when the
link is clicked. This will be viewed as a blatent attempt to trick the spiders. Making doorway pages is also an example of cloaking.

Hidden text - placing hidden keywords on a page and making the font color the same as the background color (for example
white text on a white background). This makes the text invisible to the human eye but the search engine spiders can still see it. This is meant to give a
higher Page Rank and search engine listing for those keywords. Hidden text is often used on a doorway page. This will not only get you penalized but banned
from Google and other search engines.

Hidden links: are done the same way. The number of pages that link to one of your pages has a direct
effect on how high your page appears in the search results (and that page's PR). Hiding links will also result in a ban or penalty.

Link farms: A link farm is a page that lists links solely for the
purpose of achieving a high Google PR. Free-For-All links pages are often considered link farms by Google .
Be careful of who you link to! Realistically, you can't control who links to you, so incoming links will not hurt your site's ranking. However you do
control directly who you link to, so Google will ban or penalize your site for linking to a "bad neighborhood".

Selling PR - Blatantly advertising your high PR site to sell a link to
another site in order to boost that site's PR is another big mistake. Selling advertising
in the form of a link on your site is perfectly acceptable. Selling a link for the stated or implied purpose of increasing a site's PR is not.

Multiple identical sites (mirror sites- In order to increase PR, some webmasters will create and interlink multiple pages all
with identical or very similar content. This is not allowed.

Multiple domains - Creating multiple domains that redirect to one page
is not allowed. Also, creating multiple domains with the same or nearly the
same content and then interlinking them is a mistake If you have multiple sites place unique content on each site.

Excessive links - Google recommends having no more than 100 links on any given page. Having more than 100 links won't result
in a ban but it can result in a lower PR. 10 links to a page is an acceptable amount for your visitors and the spiders.

Take care when you optimize your site. Do it well and your
rank will rise try to trick the search engines and you will get penalized. When
you rely on search engines for traffic monitor them well with software like web
position gold. With careful preparation and monitoring you will get the best
results from this powerful tool.

Author: Constantin Chersin
I was born in September 20, 1955 in Romania, and I am a Romanian citizen. Married, 2 beautiful daughters 18 and 20 years.
I graduated Faculty of Automatics in 1983 becoming a System Engineer, with a full degree. I worked in Ultra Sonic and High Frequency Power Supply Converter research institute in Bucharest, Romania until 1990.
After the fall of Ceausescu's regime, I have worked in sales since 1994. I now run my own company FOX I.E. in Romania. Starting in 1997 my company has dedicated its whole efforts to internet software activity.

In 2003 I founded my own US based corporation IT PRO VISION, Inc. Both companies have their own websites at

FOX SOFTWARE and IT PRO VISION, Inc.

More articles can be found at http://marketing.itprovision.net.

Are you Google?

2006-05-19T22:00:00.000-07:00

Are you? Yes you are if you do all sorts of things on the net around google products. Google is now in the way to dominate cyberspace. First step as the largest search engine. Everyone know google even my 8-year old brother know how to use it. He say "Bro, just googled it.. the answer will pop out" .. That is when i`m in confused about my assignment and accidentally i ask him about it. Amazing. (sometime... kids know everything :) )

Here i like o highlight one of google services that i use to ease my life: Google ig and google reader.. here my screen shot:

1. google.com/ig

2. google.com/reader

Google ig is like my yahoo page. You can customized it to read all the news head lines, new digg and del.icio.us post. top keyword searches and many other things. You can also used it as RSS reader in a way like classified style in your local news paper. You can search for your content on the search box and subscribe from the results. Or you can also click ad the "add content" button and zap:- google will open to you the vas number of custom content like :-google reader! to-do-list, bookmarks, weather forecast, calculator... if you not not satisfied yet, try search at new content. I found many "whacky" content there.!

Google reader is simply an RSS reader. You can subscribe to your favourite blogs, news channels or any other website with RSS fead. (blogger and wordpress by default already have RSS feed). So, it will be easier to keep track with all your favourite writers and blogs.!

To use it you must have a google user account where you can get it here

After all, you already a google user when you blogging with blogger. Because blogger is owned by google.

The Secret to Using the Word Free In Your Online Promotions

2006-05-19T21:46:00.000-07:00

Free is a magic word. There's nothing that rings in people's ears more than the word free. Let's face it, everybody loves freebies. Who wouldn't want to get something for nothing? This adds an extra incentive for people to pay interest to whatever deal your business is offering, if they know that they'll be getting something in return for their efforts.

Using this tactic gives online marketers an edge over the competition. In the world of online marketing, you need all the advantages you can get. Given that the internet is a global market. The chances of earning some serious profits is enormous.

Nowadays the internet has become an integral part of our lives. It has become an essential tool that adds convenience to our everyday living. Imagine that with a simple click of a button you can get hooked up with all types of information, and services you can possibly want.

It is no wonder that online businesses is clamoring to get in on the action. This is the new trend in marketing nowadays, and in order to stay afloat you need to come up with a strategy that will sure to put your online business ahead of the competition.

One of the most effective ways you can do this is to utilize the word free in your online promotion. It is one of the most powerful words that you can use when it comes to the world advertisement.

This word could make the difference between success and failure. A lot of people who will not otherwise click on a website or subscribe to an ezine will change their minds if they know that there'd be something in it that could be beneficial for them.

It doesn't matter what type of products or services you are offering. If your business specializes in hair products, or you're offering services for pet care, using the work free will instantly make these offers more appealing to people.

Even if those online surfers are not thinking of getting the latest cure for balding, or it has not even occurred to them to get their pets signed up for a weekend get away in a pet resort, they might suddenly think twice, if they see a nice deal that offers free perks.

One of the most important things to remember when it comes to using this magic word, is to actually make true on your promise! So you don't get a bad wrap for false advertisement.

One of the best free offers that an online business can give away is a free e-book! This is a great promotional give away that you can offer regardless of what type of product you are selling online.

Also, you can use this free e-book to actually promote the product or services you are offering. You can offer to give away a free e-book that contains information about your online business.

By making people aware of the fine points of your business through an e-book , you are increasing the numbers of your potential customers by sending the work out that you have a viable enterprise.

For ezines- a free trial subscription will be a great way to bring in more subscribers. Look at it this way, if the content material you are producing is that good, people won't be able to resist, they will keep on coming back.

For business websites who are going to have their websites listed in a search engine, include a promotional campaign using the word free in the brief description of your website. Littering your descriptions with keywords are important. Using the word free will add an additional appeal to your content, and entice readers to click on the url of your website.

Although you have to be careful that you don't overuse the word free in your promotional campaign. People regard this word as a special offer. When they see this word posted on an advertisement, they actually believe that they are getting the best deal. So make this word count by using it meaningfully.

Make sure that if you use the word free that you actually do offer something for free. This way, you will not lose credibility by making false claims.

Also, when you use the word free in a promotion campaign, make sure that online consumers understand how this term applies. So in the end there will not be any confusion and bad feedback from online consumers. After all, you wouldn't want to get a bad reputation. This might turn off prospective customers.

Remember that promotion is an important part of why a business succeeds. That's why you need to concentrate on generating the right positive response from your target market. Using the word free could just be your golden ticket to success!

About the Author

Daegan Smith is an Expert Internet Network Marketer. "Learn How To
Make $10,717 In Less Than a Week While Quickly And Easily EXPLODING
Your Network Marketing Organization Without EVER Buying a Single
Lead?" http://www.internetmlmsuccess.com
mailto:netmlmsuccess@aweber.com

10 Powerful Internet Marketing Strategies That Bring In Sales

2006-05-19T21:43:00.000-07:00

Not all strategies work for everyone, so it's important to know what the options are, utilize a few that look appealing and stick with what works for you.

Here's a few tips and strategies that have worked for me. Give them all a try or perhaps just one. Any or all can make a healthy difference:

1. Write A Press Release

An effective press release can create a newsworthy story that is capable of creating buzz and interest all across the web for a long time to come.

2. Create A Blog

Whether you have a website or not, a blog is an ideal tool for giving you and/or your business a favorable presence.

3. Create Special Offers

4. Use Pay Per Click Advertising

Of course, the better the ad and the better your website's sales copy performs, the more sales you will receive.

5. Write An Article

If writing an article is not something you feel you can do, have it written for you, it's not expensive and it's one of the best ways to bring traffic to your site.

6. Carefully Optimize Your Site For The Search Engines

7. Create A Newsletter

It's important to remember that it takes an average of 7 visits for a viewer to buy; they're not likely to visit seven times without a reminder.

8. Offer Something Free

We all love free and the internet is no exception.

- If you publish a newsletter, offer a free ebook or free e-course in exchange for an email address. In your newsletter also offer a free tips section that pertains to your site's topic.

- If someone makes a purchase, consider offering a free bonus, this often prompts sales.

9. Make A Donation

10. Participate In Discussion Forums

When registering on a forum be sure to create a signature file that includes your website address. This will post your website address each time you make a forum entry.

Grab Elizabeth's comprehensive home business and marketing ideas free newsletter today.

Think You Know What Makes Customers Happy?

2006-05-18T22:11:00.000-07:00

"Think You Know What Makes You Happy?" This headline shouts at you from a new book called “Stumbling on Happiness” by Daniel Gilbert. It's very a very thought-provoking look at how we think about happiness. To be happy, there is something we all want. If you're thinking it's money, you're wrong. It's CONTROL! We all want to control what happens to us and go to great lengths to feel "in control."

For online marketers, this brings up the eternal question, "Who is in control, you or the customer?" With the advent of Web 2.0, I think the answer is the customer. Corporate attorneys aside, the customer needs to feel in control of the buying process from start to finish. New technology allows the customer to weigh-in on every aspect of process.

Take a look at your website from this “control” perspective. Here are five things I recommend you think about to get yourself started in the right direction.

1. Marketing message: Is the message clear? Do you use strong benefit copy? In order to feel in control at the beginning of the buying process, customers need to immediately identify how this product will give them something they want.

2. Product/Service information: Do you provide enough visual information, specs, audio and video about the product? Try to make the customer feel like he has the product in his hand and you are explaining its benefits. Don’t skimp on this. Whatever makes your product unique and desirable should be detailed.

3. Price: Have you made your case for the price? Understand that if you have positioned your product at a higher price, you need to communicate the quality and customer service that comes along with it.

4. Buying process: Is your shopping cart easy to use? Recruit some non-employees to go through the buying process as your team watches. That’s always an eye-opener. You’ll see where the ‘loss of control’ kicks-in.

5. Ongoing communication: After purchasing, a buyer wants to feel in control and glad she made the purchase. “Buyer’s remorse” is just a symptom of not feeling 'in control.' Make sure to follow-up with the customer and reinforce her purchase.

Stephanie Diamond is a 25+ year marketing professional experienced in building profits for a broad range of online businesses. As Marketing Director for AOL she created a line of multimedia software products that generated millions of dollars in incremental revenue. In 2002, she founded Digital Media Works, Inc. http://www.DigMediaWorks.com/ an interactive marketing and design firm which offers a complete line of solutions for online businesses. She helps companies figure out how to make their products easy to buy!

Long Copy Sales Letters on the Web: Hype or Not?

2006-05-18T22:00:00.000-07:00

I have written before about long sales copy on the web. But I have more to say on the subject.

First, let me be clear about what I’m saying here. I’m not talking about long content pages within dozens of other pages on a site. I’m talking about stand-alone pages...a long, direct response sales letter online, often with its own domain name.

Next, let me say this: long copy works, online and offline.

If you can hold someone’s attention with your writing, a long page gives you the space to deliver all the benefits, cover all the features and address a myriad of reader questions and concerns. So long as the letter carries momentum and holds the reader’s attention, people will keep scrolling.

And you’ll get a better conversion rate than you would with a shorter page. This is true offline, and on the web also.

However, what I have found is two distinct approaches to the long, online sales letter. Both work, but do so in different ways.

Long copy style #1: Selling with Hype

You probably know the kind of page I mean. Here’s an example of the kind of copy you can expect:

“Income For Life™ is the same program being praised by the true experts as “...a new breakthrough method that will probably lead more people from broke to millionaire status than ‘Think & Grow Rich,’ ‘Rich Dad, Poor Dad,’ and ‘The Science Of Getting Rich’ Combined!””

The copy style is fast, packed with superlatives, thick with unsupported promises and bulging with testimonials given by people who appear to sprinkle amphetamines on their wheaties.

The template for these sales pages is fairly consistent. Lots of highlighted subheads and indents. A breathless pace...and the promise of a better life. Success. Wealth. Happiness.

Well, we all want to be happy and most of us could do with some extra wealth.

But how is it that this approach works so well? Many of us look at these letters and are incredulous. And many of us would claim never to be persuaded by such an approach. But hundreds of thousands of people are.

How come? This copy approach has a hypnotic quality to it. It makes promises with such strength and enthusiasm. And in some way, it tempts us into a state of submission. We submit to the endless waves of promises and testimonials. We succumb to the thought that maybe, just maybe...this might work...and we might find that extra wealth or happiness.

And yes, even you will turn off your critical faculties from time to time. If you have ever purchased a lottery ticket you have been in this ‘space’...where your desire for a better future overcomes your more rational thinking process. Hey, someone has to win. Right?

The same is true if you have ever felt your brain go soft in the face of an enthusiastic car or electronics salesperson. One half of your brain knows you are being persuaded to buy extra features you don’t need and probably can’t afford. The other part of your brain is whispering in your ear, “Hey man, chill. This feels good. Go with the flow, listen to the man.”

This happens to us when we WANT to hear what we are hearing. When we WANT it to be true. When we allow ourselves to dream.

This is how hype works. It deepens our state of submission and creates a state of almost dreamlike optimism.

And it works.

The significant downside to this approach is that most of us wake up from the dream and find that the promises were empty. Or, to put it another way, we bought the ticket, but didn’t win the lottery.

So if your aim is to build long-term relationships with your readers, prospects and customers, using hype is not the way to go.

Long copy style #2: Selling with a Human Connection

The second style of long copy approach is quite different. Again, these are often stand-alone pages, many screens long. Again, you’ll find the headings, the subheads, indents and testimonials.

But you’ll find a very different approach in the writing style.

If you have ever read a sales letter from Bill Bonner, Ken Evoy or Allan Gardyne... this is the kind of writing I’m talking about.

These are still long, enthusiastic letters...and the pace still draws you down, line after line.

But here are some differences, and they are very significant.

- Within the text you will hear the genuine voice of the writer. You’re not being sold with copy written by the ‘Dream-O-Matic 2000’ – you’re being sold by a recognizable human voice, the voice of Bill, Ken or Allan.

- You are not succumbing to that state of dreamlike submission and suspending your critical faculties. You remain quite rational and quite clear in your thinking.

- You are hearing a voice that sounds and feels infinitely more trustworthy.

- You don’t have to suspend your disbelief. Instead, you feel comfortable and believe what you are reading.

At the end of a letter like this, you make a choice...buy or not to buy. And it’s a choice you are much less likely to regret.

Online sales letters like these are the children of traditional direct response letter writing. Good direct mail letters are written in this second way – by making a genuine connection with the reader and earning his or her trust.

There is a big upside to this second approach. It builds trust and loyalty. If your strategy is to build a list of happy prospects and customers who will come back again and again, this is the style you will want to adopt.

Conclusions

Long copy works, and it works in more than one way.

If you can reach a big enough readership (no small feat) and want to make big money, right now, hype might work for you.

But if you want to build a long-term list of repeat customers... be yourself and write to your audience with an enthusiasm that is built on a foundation of honesty and respect for your readers.

Article Resource: If you would like to learn how to write like a traditional direct marketer, read my review of Michael Masterson’s Accelerated Program for Six-Figure Copywriting.

Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.

How To Attract People To Your Web Site and Leave Their Contact

2006-05-18T21:57:00.000-07:00

If you have a website, you want your visitors to stay longer on your website and get more sales. Here are 10 ways you can do to improve it.

1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.

2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.

3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.

5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.

6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.

7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.

8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proofreading etc. The service or utility should be helpful to your target audience.

9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.

10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.

The smart way is to get your visitors's name and email address even they do not buy anything from you at first visit. You can put a form on your front page and offer some valuable freebies to let them sign in. Then you can follow up with them with more emails about your product and your company.

Julia Tang publishes "Smart Online Business Tips" Newsletter which helps people to start, run and grow Internet businesses. To get tips, tactics, reliable business opportunities and promotional tools, plus over $200 free bonuses, you can visit

Create A Web Page Tailored To Your Visitors, Not Yourself

2006-05-18T21:56:00.000-07:00

All websites are designed towards your visitors, but how many sites are actually designed towards the visitors specific? Very few...

This might not make much sense at face value, why wouldn't you create a web page that is tailored to your visitors? The question is not why wouldn't you, but why aren't you?

If you study the statistics, you can be set free...

The truth of the matter is that most web pages are designed towards what the owner wants, not the user. They focus too much attention on the appearance, or nit pick the details, but fail completely to consider what would cater enough to the visitors.

That is not to say that the design or details are not important, only that at the root of every decision you should ask "Is this what would be best for a visitor of my site?".

Let's start by looking at the appearance

Most designers focus a lot on appearance. In some instances, having a very appealing design is important. Those in the industry of creating design/art, for example. However, people do not visit websites because they look pretty. They visit websites because the site offers services, information, or content that is valuable to them. Because of this, that should be your main focus not the design.

If not the design, what about the copy?

This is where it gets tricky. I already said that the design is not important, the content is. This is true, however most users do not read all of the content on a web page, they simply scan.

So now the design isn't important, and neither is the copy?

Yes and no. The copy is more important than the design, but highlighting and bringing focus to the key information is more important than both. That is why it is very important to take advantage of headings, italics, bold, and color changes to shift focus to the key phrases that you want people to read.

Make your site easy!

Think about the average user of your site, and figure out what they would want to get out of visiting the web page. Then make those elements as easy to get to as possible. This often includes office hours and contact information/forms on every page, a sitemap with detailed information on every page, the first element on a menu is the focus of the site, unburied and featured content, etc...

If you tailor your site to your visitors, it will be a success!

Remember, every decision for your site should be tailored to your target market,
and towards how your target market uses the internet. People want information fast
and easy on the internet, and any time delay will often turn people away and towards
your competitors.

Ross Johnson is co-founder of Ann Arbor Web Design company 3.7 Designs. He also runs a web success and marketing strategies blog, which he updates with tips for non-designer and designers alike.

Thank You!

2006-05-18T21:34:00.000-07:00

Thanks for your Subcription! The link to download 'Dotcomology' ebooks is here: http://www.savefile.com/files/1188559

Enjoy!